About SSGS

Everyday, families with young children and women of childbearing age are targeted with media images that depict beautiful, modern, and highly stylized designer nurseries and sleep environments. Many of these images, including advertisements and design television, depict infant sleep environments that, while stylish, do not adhere to the American Academy of Pediatrics guidelines for decreasing the risk of SIDS and other sleep-related infant deaths.

The CJ Foundation for SIDS Sleep in Safety, Grow in Style (SSGS) is designed to educate with positive information about safe sleep practices and accurate images of safe sleep environments that do not sacrifice style.

Sleep in Safety, Grow in Style provides a holistic approach to safe sleep education, focusing on the importance of setting up a total sleep environment that is safest for your infant. Placing infants on their backs for sleep is still the single most important thing parents can do to reduce the risk of SIDS, but Sleep in Safety, Grow in Style goes beyond this and includes other precautionary measures such as the use of fans and open windows to increase ventilation and control room temperature; a crib free from any suffocation risks; co-sleeping in the same room but not the same bed as parents; and much more.